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Marketing and Comms fundamentals haven’t changed, platform tactics have.
Be open, honest and consistent. Plan for the worst, so you’ll be at your best. Have an answer for the question you hope no one will ask… It will no doubt be one of the first asked. If you don’t know,...
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Social Media: Hype or Communications Revolution?
No matter who I am speaking with, everyone wants to know about social media and how to best use it for their business. The most frightening thing for me is the inflexibility from business owners and...
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PR & Web 2.0
Running through the electronic archive of my public corporate life at various stages it’s easy to overlook the successes and key lessons learnt. I recently found this while googling and giggled out...
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Cybermedicine Symposia
Following an invitation from Clinical director and obstetrician to the rugby stars, Dr Vijay Roach, I recently presented a lecture on social media and medicine at the Northern Clinical School, Royal...
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IBRC Conference: Social Media Risk Melbourne, Australia
Social Media & Footy = The Art of Social from tjunee
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Media misuse and abuse = The New Media Sandwich
Athletes and Management behaving badly. It’s nothing new. Recent developments in Australian sport make you wonder, why? when? and how? Why are athletes calling press conferences to ‘state’ their...
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When Discourse doesn’t match the Social Drapery: Expectations of the Modern...
As an educated, professional, Australian woman – considered by some to be well past marrying age at the ripe old age of 39 and by others as just entering my prime; Ironically, I find this Open Letter...
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Protected: ARU: Time to get back to the rugby…
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Introducing my digital baby
As many of you know, last year I earned the privilege of parenthood after giving birth to my first child. What you may not have been aware of… I also birthed my digital baby: How2 Social – a social...
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Faggot Tweet: Sponsors Speak
Since removing her swimming cap to reveal a ‘marketable face’ and winning three gold medals at the 2008 Beijing Olympics, Stephanie Rice has been the golden girl of Australian swimming. Her success in...
View ArticleIt’s time to re-think your approach to Social.
I spent a day with some of the brightest young minds in advertising last week. The similarities All were fabulous, capable, intelligent, hard-working ‘go-getters’. All were running some of the better...
View ArticleFaggot Tweet: Sponsors Speak
Since removing her swimming cap to reveal a ‘marketable face’ and winning three gold medals at the 2008 Beijing Olympics, Stephanie Rice has been the golden girl of Australian swimming. Her success in...
View ArticleSocial Media: Hype or Communications Revolution?
No matter who I am speaking with, everyone wants to know about social media and how to best use it for their business. The most frightening thing for me is the inflexibility from business owners and...
View ArticlePR & Web 2.0
Running through the electronic archive of my public corporate life at various stages it’s easy to overlook the successes and key lessons learnt. I recently found this while googling and giggled out...
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NSW and the ‘Let It Rip’ Leadership
When MP Dom Perrottet was appointed NSW Premier on 5 October 2021, his speech was titled: A new chapter in NSW’s story, one we will write together. Just over two months later, on 15 December 2021 –...
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Brands in Trauma: Oscars 2022
The Academy Awards are an annual industry awards night – an event on the social calendar of some of the highest mediated human products in the world: Hollywood Actors. The 2022 Awards ceremony proved...
View ArticleIntroducing my digital baby
As many of you know, last year I earned the privilege of parenthood after giving birth to my first child. What you may not have been aware of… I also birthed my digital baby: How2 Social – a social...
View ArticleClik here to view.
NSW and the ‘Let It Rip’ Leadership
When MP Dom Perrottet was appointed NSW Premier on 5 October 2021, his speech was titled: A new chapter in NSW’s story, one we will write together. Just over two months later, on 15 December 2021 –...
View ArticleClik here to view.
Brands in Trauma: Oscars 2022
The Academy Awards are an annual industry awards night – an event on the social calendar of some of the highest mediated human products in the world: Hollywood Actors. The 2022 Awards ceremony proved...
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